The Complete Guide to Grow and Monetize the Free Version of a Basic LinkedIn Account

The Full Curriculum

INTRO:  Course Introduction

• Welcome!
• My Journey
• Why LinkedIn?
• My Approach

PART I: MASTERING THE LINKEDIN ESSENTIALS

BASICS:  Master the LinkedIn Basics

• Homepage - How to Get Started & Stay Organized
• Profile - Create a High-Powered & Strategic Profile
• My Network - Key Insights to Find & Grow Connections

FUNDAMENTALS:  Find the Riches in the Niches

• Search - Tap Into Powerful Search Techniques
• Groups - The Secrets Behind LinkedIn Groups
• Company Pages -Discover New Opportunities with Companies

FEATURES:  Cool Tactics for LinkedIn Features

• Polls - Using LinkedIn Polls to Qualify Users & Build Your Pipeline
• Newsletters - Using LinkedIn Newsletters for Inbound Marketing
• Events - Using LinkedIn Events to Meet Potential Clients

PART II: BUILDING A LINKEDIN SYSTEM

CONTENT:  Create a Successful Content Strategy

• Content Planning - If You Fail to Plan, You're Planning to Fail
• Content Creation - Think Differently with Copyright & Become a Thought Leader
• The Content System - What it is & How it Helps

ACTIVITIES:  Think Outside the Box with your LinkedIn Activities

• Connecting - How to Connect the RIGHT WAY 
• Messaging - The Do’s and Don'ts of LinkedIn Messaging
• Commenting - Build a Commenting Strategy for Passive Growth
• Following - The Importance of Following and Having Followers
• Tagging - How to Use Tags &  Hashtags Strategically
• Recommendations - Are LinkedIn Recommendations Important?

TOOLS:  Getting Ahead with Advanced Technology

• AI, ChatGPT, Gemini, & Copilot - Unleash the Power of Artificial Intelligence on LinkedIn
• Analytics - Monitor Your Performance & Gain Key Insights
• Automation - What is the Value? Is it Worth the Risk?  

PART III: IMPLEMENTING KEY LINKEDIN STRATEGIES

HIDDEN GEMS:  The Top 10 Secrets for the Biggest Challenges on LinkedIn

• Connect with a Favor - The Benjamin Franklin Effect
• Be Memorable - The Power of Storytelling
• LinkedIn Hacks - How to Avoid LinkedIn Limits & Restrictions
• The Strength of Weak Ties - The Power of Weak Connections
• Experimental Networking -The Value of Testing
• LinkedIn Quality - How to Create the Perfect LinkedIn Post
• LinkedIn Quantity - Is it a Numbers Game?
• The LinkedIn Algorithm - The Importance of Relevance
• Selling on LinkedIn - Sell More by Selling Less
• The Greatest Value on LinkedIn - It's Not What You Think!

POWER TIPS:  Impactful Tips & Techniques to Thrive on LinkedIn

• THE 3 R's - Why Repurposing, Restructuring, and Reverse Engineering is a Game-Changer 
• THE 4 P’s - Focus on the 4P’s to Build your LinkedIn Foundation
• THE ABC’s - Implement the ABC Philosophy for Long-Term Success
• THE HOOK - How to Use a Hook to Engage with the Right Users
• THE FUNNEL - Build a LinkedIn Funnel to Streamline Your Efforts

CONCLUSION:  Final Thoughts & Predictions on the Future of LinkedIn

• LinkedIn Support - Getting Help Shouldn't Be This Difficult!
• Innovative LinkedIn Features - Live! Audio! And Video!  Oh, My!
• Gamification on LinkedIn - Do You Want to Play a game?
• LinkedIn the Matchmaker - Matchmaking? Dating?  What’s Next?
• Virtual Reality on LinkedIn - Beam Me Up, Scotty!

UPDATES: LinkedIn’s Latest Updates & New Features

• Beware of the LinkedIn Squeeze - Watch Out! LinkedIn Wants Your Money!